Content Marketing Masterclass

Content Marketing Masterclass, 26th September, Wyboston

A full-day event, this masterclass will provide delegates with the tools and skills needed to create and manage a successful content marketing strategy.

Various topics will be covered relating to the use and importance of content across marketing disciplines such as SEO, email marketing and video. Creating a content marketing strategy and evaluating the success of that strategy throughout will also be covered.

Whether you want to improve your existing content marketing strategy, or develop your search, email, video or measurement technical skills, this masterclass will leave you with fresh ideas and practical takeaways.

The day’s topics will be delivered by our expert speakers from companies including omnichannel messaging platform Dotdigital, national publishers Archant, copywriting specialists Grafik Language and award-winning digital marketing agencies Crafted, Coast Digital and Further.


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Registration: 10.00am – 10.30am

10:30 Creating a content marketing strategy – James Gill, Head of Content Marketing at Further
11:15 The importance of great copywriting – Grafik Language
12:00 Lunch
12:45 How to create engaging video content to tell your story – Tom Vince, Head of Video at Archant
13:30 The role of content in search marketing – Crafted
14:15 Refreshments
14:30 Using email to deliver content and create stronger customer relationships – Dotdigital
15:15 Measuring and evaluating the impact of your content marketing – Coast Digital
16:00 Event Close

The non-member price includes 3-months Affiliate Professional Membership of CIM, which can be claimed after attending the masterclass.

CPD category: Integrated marketing communications
Duration: 5 hours

Event Details


Wyboston Lakes
Great North Road
MK44 3AL


Member: £75
Studying member: £75
Student: £75
Non-member: £150
The prices shown include VAT with buffet lunch and refreshments provided. If you have any special requirements please contact the regional events team.


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