B2B Marketing Conference

B2B Marketing Conference, 29th March, Norwich

In the ever-challenging world of B2B marketing, understanding and using the right digital marketing techniques can give you a competitive edge.

We are delighted to be bringing back our popular B2B Marketing Conference for its fourth year with a programme tailored specifically to the digital tools B2B marketers can utilise as part of their marketing strategy.

Once again, we bring you an excellent line up of marketing professionals who will tackle subjects such as gamification of marketing, Google Analytics, email automation and optimising website visits and conversions.

Throughout the day there will be an opportunity to network with your peers over tea/coffee and a buffet lunch.

The prices shown are an early-bird special rate available until Friday 08 March 2019.

CPD category: Digital integration
Duration: 5 hours

Registration and networking from 09:30, the event starts at 10:30 and finishes at 16:00.


Book your place now

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As a marketing professional, you need to be up to date with what marketing looks like today – and that means digital. You want to make sure you’re using the right mix of tools to engage with customers and stakeholders.

This conference is perfect for anyone in a marketing role wanting to expand their digital knowledge and learn how to apply this to their everyday B2B activities.

As well as the presentation sessions you’ll have time to network with like-minded professionals.


The 4th B2B Marketing conference aims to deliver the key topics B2B marketers are looking at in 2019.

You’ll hear our expert speakers share their ideas and experience, and you’ll take away ideas, tips and inspiration to fuel your digital marketing plans – the key to competitiveness in today’s fast-moving marketing world.



The programme is packed full of expert speakers ready to share the best ways to use digital to make your B2B marketing more effective. The day also includes time to network with your peers over coffee and lunch.



9.30am – Event registration

Coffee and Networking

10am – Welcome

Marie Lake, CIM East of England Chair

10.10 – Digital Strategy

Edwina Mullins, SocialB

10.50am – Using Digital to Engage your B2B Audience

Tom Vince, Archant

11.30am – Coffee Break

Coffee and networking

12.00pm – Google Analytics Workshop

Darren Bond, Coast Digital

1.00pm – Lunch

Buffet lunch and networking


1.45pm – Designing a B2B Game

Betty Adamou, Research Through Gaming

2.45pm – Coffee

Coffee and networking

3.15pm – How to utilise email automation to improve your customer experience

Victoria Cole, The Original Cottage Company

4pm – Final remarks and event close

Marie Lake, CIM East of England Chair

Event Details


Top of The City, Carrow Road
Norwich, NR1 1JE

For venue information, please visit:

Norwich City FC Conferences


Member: £75
Studying member: £30
Student: £30
Non-member: £150

The price includes VAT, refreshments and a buffet lunch. If you have any special requirements please let us know on booking.


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