Betty Adamou is the Founder of Research Through Gaming based in the UK, and the inventor of digital ResearchGames™.
She is a multi-award winning entrepreneur and innovator, including the NGMR Disruptive Innovator and Enfield Entrepreneur of the Year awards. Betty has also been and voted “1 of 7 women shaping the future of market research”.
Betty is the author of Games and Gamification in Market Research (Kogan Page Publishing), which is the first book dedicated to the subject. In addition to developing ResearchGames for Fortune 500 brands and academic institutions alike, Betty is also invited to give university guest lectures and keynote presentations on Game-Based Research Methods to a global audience.